Fortini Ortofrutticoli represents in Italy an example of experience in the production, processing and marketing of celery.
The company’s strength is based on strong customer-distributor collaboration to ensure that the
supply chain meets market demands, from cultivation to shops.
Experience, specialization, production planning, flexibility and potential
production capable of meeting the needs of large retailers are the main strengths of the company, which has always been dynamic and looking for innovation.
Experience and Specialization !
Variety and processings for every need
Fortini’s specialization and experience gained on celery starts from the field and goes as far as selling the product in stores. The proximity to the world of production as to that of distribution is translate into the choice of the best varieties and types of processing-packaging to meet the needs of each customer. Knowledge and experience with the world of agro-industry and Horeca is also increasingly important.
Available 365 days a year
Thanks to the collaboration with farms located in different production areas on the Italian and Spanish territory, Fortini is able to obtain and guarantee fresh products throughout the duration of the year.
Whole supply chain control
Fortini directly programs its productions in the different production areas in close contact with producers and seed companies for varieties choices. The Agronomic Service, in addition to providing technical support to the Producers, follows and controls the production in compliance with the markets most requested standard and customers’ specifications.
Strategic position for distribution
Fortini Ortofrutticoli’ plant is located in the north plains of Bologna with the possibility of distributing the product extremely quickly throughout northern and central Italy as well as occupying a strategic transit position for European and non-European activities.
Third generation family company
The celery world knowledge was transmitted by the founder Gaetano Fortini to his sons Sergio and Fabio that today, together with several collaborators in addition to the third family generation, Simone and Alessandro, continue to work in an evolutionary perspective but always maintaning the company’ Identity and Specialization.
The Fortini Ortofrutticoli s.r.l. was born in 1998 and succeeds Az.Agr.Fortifrutta born in 1985 in Castello d’Argile (BO) thanks to the initiative and initiative of Gaetano Fortini, who in 1957 started farming in the fruit sector.
At the beginning, the main activity was the marketing of fruit (apples, pears, peaches, plums) largely produced in the family orchards. The interest in the horticultural sector borned later, firstly to expand the products range and furthermore to integrate the seasonality of fruit-growing work.
In 1986 Fortifrutta begins to supply Italian supermarkets chains. The need to extend celery supply period to guarantee product availability all year round arises from the relationship with the large-scale retail trade. To achieve this goal, the company begins to set up celery productions in various Italian and Spanish horticultural areas. At the beginning of the 90s Fortini Ortofrutticoli became one of the first companies to produce vegetables with a private label for the most important Italian supermarket chains expanding also its offer by inserting the broccoli reference.
Fortini Ortofrutticoli s.r.l. It is validly managed by the sons of Gaetano, Fabio and Sergio who employ a team of specialists in the various areas of activity.
The initiative and the attentions of the young sons Simone and Alessandro, engaged also in the company, further strengthens the character and predisposition of the company to dynamism innovation.
COMPANY AND PRODUCTION
The Fortini company for over 40 years is a specialist in the production, processing and marketing of celery. In addition to internal production, mainly dedicated for varieties trials, production is planned in various horticultural areas in Italy and Spain (headquarters of the partner company HortoFortini España) to ensure the best product quality continuously 12 months a year.